A new way to support arts and culture : adopt a seat !
Since the year 2020, the activity of cultural institutions has been particularly impacted by the Covid-19 pandemic and its consequences. Thanks to a creative and innovative system that allows people to sponsor a seat, the Théâtre Mogador and Opéra de Paris want to keep fulfilling their common mission : to make culture accessible to the largest possible number.
To give one’s name to a seat in the Théâtre Mogador, one of the Parisian scene’s crown jewels as well as the place that saw Barbara’s stage debut ? To associate oneself with the Opéra Garnier and its legendary programming ? It’s now possible, thanks to both institutions’ seat-sponsoring operations. Inspired by what has now been done for years in anglo-saxon countries, this initiative allows individuals or companies to “adopt” one or multiple seats in one of the two establishments. Thanks to financial contributions of various amounts, depending on the position of the seat, sponsors can enjoy compensations going from their name being written on the roll of honor or on a plaque fixated behind the seats, to tickets for gala receptions that include a private backstage tour, depending on the options offered by both institutions.
Mogador’s stage has hosted artists as different as Barbara, Annie Cordy, Michel Galabru, Jacques Weber, Jacques Higelin, Eddy Mitchell, The Clash or The Rolling Stones. Now dedicated to musicals, the Théâtre Mogador cetainly fulfills its calling as a musical venue opened to all audiences. « We know how connected spectators are to the Théâtre Mogador and we appreciate it everyday, thanks to the testimonies they’ve sent during the current health crisis or even in other circumstances such as the European Heritage Days or the theatre’s centenary, which was celebrated in 2019 », says managing director Laurent Bentata. « With our doors still closed and our next show, The Lion King, postponed to the end of 2021, this possibility to adopt a seat from or theater allows us to preserve this unique cultural venue and fund a variety of projects, including one that provides tickets for sick or underpriviledged children ».
The Opéra national de Paris shares the same ambition, and offers you to put your name or that of your loved ones on one or multiple seats, and thus display your attachment to the Palais Garnier, the Opera’s great display case. According to Jean-Yves Kaced, director of development and sponsorships, « L’Opéra national de Paris has been entrusted with the mission to pass on knowledge and raise awareness about the arts of opera and ballet. This campaign allows us to push that project fowards and welcome younger generations to our shows, thanks to competitve pricing and premieres only opened to people under the age of 28, for the unique price of 10 euros ».
For the Théâtre Mogador as well as for the Opéra de Paris, before coming out of the health crisis as quickly as possible, these operations are also a way for patrons to enter these venues’ rich history and participate, on their level, to the cultural industry’s restart and its indispensable contribution to Parisian life, but also to the life of french and foreign visitors who come each year for fantastic performances.
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